Control Your Money, Control the Narrative
Whether you’re building a legacy, preserving wealth, or aligning your estate with your impact vision, we help ensure your money reflects what matters.
You’ve worked hard to build your wealth. You don’t have to choose between protecting it and living your values.
Traditional investing was built to protect what’s always been. Brighter was built to shape what’s possible.
The Social Justice Strategy aligns competitive financial growth with what matters most to you, from economic equity, mobility, and beyond.
Because your money doesn’t have to just sit still. It can move something forward.
At Brighter, your success is our benchmark. This strategy only works when your investments perform. And your impact is real.
THE STRATEGY INCLUDES THREE COMPONENTS
You’re already careful about what you support. But most portfolios don’t reflect that. It’s time your investments got the same level of scrutiny. Most “values-based” investing fails to hit the mark. Screen this. Exclude that. And somehow, your money still ends up backing companies that don’t align with your values or your expectations for performance.
Because the system wasn’t built for people like you. And right now, it might feel easier to tune out or settle for strategies that check boxes without building anything real.
But this is exactly when you lean in.
Aligning your wealth with your values isn’t just possible. It’s powerful. Especially in a world where traditional finance keeps recycling the same old rules while we stare down an unfamiliar future.
At Brighter, we don’t believe in opting out. We believe in building forward. In shaping portfolios that don’t just avoid harm, but create solutions. That deliver returns with intention. That helps create the kind of world you want to live in.
This is your moment to take control. To opt into a strategy that puts your money to work without compromising your values. Or your goals.
Trust Isn't Given. It's Built.
As a Public Benefit Registered Investment Adviser, we operate with a fiduciary duty to our clients and a legal commitment to advancing the public good.
Our impact isn’t just a tagline. It’s built into the way we do business.
We’re not here to pitch trends or chase hype. We’re here to build a long-term strategy rooted in transparency, impact, and aligned decision-making.
Our goal? To help you build a world you want to live in by mobilizing capital into funds that reflect your values and deliver meaningful results.
The Social Justice Strategy is guided by our Advisory Board, a curated group of experts in finance, policy, social justice, and community impact. Each member is selected for their expertise, lived experience, and shared commitment to inclusive economic growth.
They validate every investment stays aligned, mission-driven, and responsive to what’s happening now while connecting us to high-impact funds and organizations doing the work.
So you can move your money with peace of mind, knowing it’s backing what it says it is and working as hard as you want it to.
Whether you’re building a legacy, building another income stream, preserving and growing your wealth, or planning for the unexpected, we’ll help you do it with clear, intentional strategies designed for long-term growth and lasting impact.
FAQs
What if I already have an advisor?
Keep your advisor. Upgrade your impact. We’re not here to compete. We’re here to add value. Whether that means a second opinion or a collaborative strategy where we perform an investment assessment and you walk away with actionable recommendations to share with your advisor. We can also collaborate with them to build a strategy that integrates our values-aligned approach into your existing portfolio. Whatever you decide, we’re happy to support you.
Do I have to live in Atlanta to participate?
No, we work with people nationwide.
Where do you find the funds?
We source every solution in our strategy through a combination of trusted investor networks, referrals, and direct relationships with fund managers who are actively working to close the wealth equity gap. Each solution is vetted for performance, transparency, and real-world impact, not just polished mission statements.
We look for teams that are already doing the work: investing in underestimated founders, accelerating growth for businesses in overlooked communities, or rethinking ownership models altogether. And because we’re a fiduciary, we only bring solutions into our strategy that meet both our financial standards and our values-alignment criteria.
You won’t find these in a basic robo-advisor or a standard sustainability focused portfolio because they weren’t built to check boxes. They were built to change outcomes.
What is the difference between impact and value-based investing?
In short, value-based investing doesn’t fund the harm. Impact investing funds the solution. At Brighter, we help you do both. Because what you don’t invest in matters, but what you do invest in? That’s where the real change can happen.
Will I still hit my financial goals with this strategy?
We manage investments for performance and impact. You don’t have to choose.
How’s this different from what my current advisor is doing?
Most advisors screen for risk or ESG headlines. We go further, vetting funds for real-world outcomes, not just what looks good on paper.
How is this different from donating or any other philanthropy I currently do?
Donating matters. But if your portfolio is funding the harm, you could be erasing that impact. We align your entire financial strategy (donations and returns) to work towards what you want to see.